The Role of an EU Representative (EU-REP, EC-REP, CE-REP)
If your business is located outside the European Union, you are required to appoint an EU representative (EU-REP) for every product sold to end customers within the EU.
This requirement applies even to small-scale sellers and independent creators using online marketplaces or crowdfunding platforms, such as Etsy, Tindie, Lectronz, Crowdsupply, Kickstarter, BackerKit and alike.
This role can be filled by:
- Your own local subsidiary within the EU.
- A specialized compliance company within the EU, often the more practical choice.
Can Smander.com Serve as Your EU-REP?
Yes.
We specifically tailor our services to small businesses, content creators and marketplace sellers. Everyone is welcome. And if you need help with your Documents or just guidance we are here to help.
Stay tuned for updates as we explore ways to simplify product compliance for small businesses.
Unsure if you products fall under GPSR or require an EU-REP?
Get the answers you need in a personal consultation call:
Special Considerations for Certain Product Categories
Some product categories, such as medical devices, require specialized compliance services. authorized Representative, EU-REP ,EC-REP and CE-REP can mean different things depending on the product category and applicable regulation.
If in doubt you are just a few clicks away from the answer.
Does the GPSR apply to digital products?
Yes, Digital Files and Software are subject to the GPSR.
The GPSR rules do not differentiate between fully fledged software products and simple files like patterns, woodworking plans or 3D printing Stls, but Smander does.
Therefore Smander offers specific EU-REP Packages for each category of digital product including treatment of „File bundles“ and similar items.
Key Duties of the EU Representative:
- Authorized Representation
- The EU-REP must be explicitly authorized by the manufacturer in writing to represent them.
- Documentation and Compliance
- Retain compliance records for at least 10 years after the product is last marketed.
- Provide required information and documents to supervising authorities upon request.
- Risk and Safety Management
- Assess products for risks and compliance.
- Communicate findings to manufacturers and supervising authorities.
- Report risks and product recalls to authorities via the EU Safety Gate platform.
- Labelling Assistance
- Supply the necessary labelling information for EU product sales.
Additional Duties for CE-Certified Products:
If your product requires CE certification, the EU-REP takes on additional responsibilities:
- CE Compliance Representation
- Act as the manufacturer’s representative for all CE compliance matters.
- Assist with affixing the CE mark and issuing declarations of conformity.
- Provide CE documentation to authorities upon request.
- Technical Recordkeeping
- Maintain CE compliance and technical records for at least 10 years after the product is last marketed.
- Risk Reporting and Labelling
- Report risks and recalls to authorities via the EU Safety Gate platform.
- Provide labelling guidance for CE-certified products.
These requirements are reflected in our package Structure. You only pay for exactly what you need.
Why Sellers on Etsy, Tindie, Lectronz, Crowd Supply, Kickstarter etc. Need an EU-REP
Online marketplaces and crowdfunding platforms have opened global opportunities for creators and sellers.
However, selling to EU customers means you are subject to EU regulations, including the appointment of an EU-REP for compliance purposes.
Failure to comply can lead to penalties, product recalls, or the removal of listings. By appointing an EU-REP, sellers can:
- Ensure smooth market access in the EU.
- Navigate complex regulatory requirements with expert guidance.
- Build consumer trust by demonstrating commitment to product safety and compliance.
Why an EU Representative for GPSR also Makes Sense for EU Businesses
EU resident businesses, especially small enterprises, should consider appointing an EU Representative (EU-Rep) under the General Product Safety Regulation (GPSR), not just non-EU companies.
For small businesses, having an EU-Rep can significantly mitigate regulatory risks and reduce the burden of ensuring compliance with EU product safety laws. By designating an EU-Rep, businesses can streamline operations, simplify interactions with EU regulators, and avoid potential fines.
This proactive step not only eases compliance but also boosts consumer trust and safeguards reputation, allowing small businesses to operate more efficiently and focus on their core business.
