Understanding the New General Product Safety Regulation (GPSR)
The new General Product Safety Regulation (GPSR) is approaching quickly. While the General Product Safety Directive has been in effect for many years, the updated GPSR introduces new challenges. Notably, GPSR also applies to products that do not require CE certification.
Do You Need to Comply with GPSR?
You must comply with GPSR if any of the following apply:
- You sell products directly to consumers and/or businesses within the EU.
- You sell via a marketplace targeting EU consumers or businesses.
- You sell to distributors or resellers who target EU consumers or businesses.
Manufacturer Responsibilities Under GPSR:
Manufacturers are ultimately responsible for the safety and compliance of their products. They must provide all required documentation to supervising authorities upon request.
According to the General Product Safety Regulation (GPSR) 2023/988, manufacturers and importers are required to conduct a risk analysis to ensure that their products do not pose any danger to the health or safety of consumers. This requirement is part of the broader product safety obligations that manufacturers must comply with to meet the safety standards in the European Union (EU).
Smander can conduct this risk analysis for your products or assist in case you want to do it yourself.
We recommend booking a consultation session in both cases.
The Role of an EU Representative (EU-REP, EC-REP, CE-REP)
If your business is located outside the European Union, you are required to appoint an EU representative (EU-REP) for every product sold to end customers within the EU.
